Welcome to Wave Season
- David Rogers
- Jan 11
- 3 min read
Wave Season is what you get when the entire cruise industry collectively hosts a variety of offers and discounts to spur travelers to book future cruises. This post covers everything you need to know about Wave Season, including when it occurs, what’s offered and how to get the best deals.
Make sure to connect with me for more details about applicable dates, voyages and conditions, plus pre- and post-cruise stays with partner perks to make your trip special. And be sure to let me know if you are specifically interested in cruise lines that emphasize wellness offerings!
When is Wave Season?

Wave Season unofficially begins every January 1 and typically runs through March. Virtually the entire industry participates in some fashion. Various cruise lines offer promotions ranging from discounts to extra perks like onboard credit or complimentary dining. It's like the extended Black Friday of cruises.
Wave Season is about booking cruises; it’s not necessarily about embarking on them. While you can generally find deals on imminent cruises, the best deals are often reserved for cruises that are months or even years away.
Why cruise lines offer their best deals during
Wave Season

Cruise lines offer their best deals during Wave Season largely due to the advantageous timing. The holidays have just ended, and the new year (and new opportunities) lie ahead. Additionally, people tend to plan trips during family get-togethers around the holidays. November and December see millions of families get together to celebrate different holidays. People talk and plan; vacation ideas start to brew. Wave Season rides the wave of these conversations with timely deals too good to pass on.
Types of promotions and offers to expect during Wave Season

Deals vary by cruise line, but may include any of the following:
Price discounts as steep as 50% off
Waived kids’ fares
Reduced fares for additional guests in the same cabin
Onboard credit that can be used for things like special meals, drinks, spa treatments or experiences
Reduced deposits. Complimentary perks and amenities, such as beverage packages, pre-paid gratuities or free Wi-Fi
Cabin upgrades, perhaps from an interior stateroom to one with an ocean view.
Included, discounted flights
Reduced or waived penalties for cancellations or changes
Priority access to exclusive events
Virtually all major cruise lines, as well as many of the smaller and luxury brands, participate in Wave Season.
Tips for booking a cruise during Wave Season

Here are a few tips for booking a cruise during Wave Season.
Have me research cruises and itineraries that interest you
There are dozens of cruise lines and thousands of different itineraries to choose from; sorting through all the options is time-consuming at best. Tell me the vibe and destination you’re dreaming of, and I’ll take care of the rest. This will save you time before Wave Season’s plethora of deals are unveiled.
Book early: The best deals are usually offered toward the start of the season
Wave Season helps cruise lines anticipate travel trends. In fact, Wave Season performance is often used as a predictor for how the travel industry at large will perform. It’s no wonder, then, that cruises want to start the season off with a bang. You’ll typically see the best deals in early January.
Weigh the perks and discounts
Sometimes Wave Season deals and perks aren’t relevant to your travel situation. I know the fine print of any deal you might be interested in, as sometimes cruise lines only offer deals for specific bookings. For example, you may only unlock a discount or perk if you book a certain number of nights or a specific cabin tier.
Get expert help
I will help you sort through an often overwhelming amount of options — not just between cruise lines, but between the different deals and itineraries, too. Additionally, I sometimes have access to special offers not typically available to the general public. Or I am made aware of these deals in advance. This is especially helpful if you’re interested in limited premium cabins (like a high-end suite) or experiences.
I'll also streamline the booking process for you; I ensure you get your desired accommodations and onboard experiences, handle all the small details — like making sure your cabin isn’t next to a dance floor (unless you prefer that, of course) — and help you plan the best shore excursions.
Ready to get away?
Send me an email, or fill out my New Client Intake form now!
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